Gathering some user behavior and analytics on your website can help you generate more leads and understand your customers better. It is critical for businesses to
understand where their user is spending most their time on their website and where they are leaving the site entirely.
Fortunately, there are several free tools and third-party APIs out there that allows you to easily track user behavior and get
insightful data to see where your leads are coming from.
Here are two free tools to use and help you get started quickly without any technical knowledge.
Google Analytics and Hotjar is one of our favorite tools and most used tools in the industry because it is easy to
set up and free of costs.
Using Google Analytics, you can see your user demographics, bounce rate, drop-off, and which pages were visited. You can get insights about
which page is where customers go before converting into a lead or which page they ended up leaving the site.
Most customers already know about Google Analytics but they never heard about Hotjar. Hotjar is another analytical tool
used with Google Analytics data that provides you analytics, heatmaps, and recordings of where your user is browsing and navigating to.
This tool provide recordings of real insights and user history of where
visitors are clicking on your website, scrolling, and where they spend most of their time on. There's also a nice feature where you can see
real-time website engagements directly from those user recordings when they visit your site. You can collect user feedback surveys directly
onto your website to see what they like or don't like about your website. The recordings also help you see where your visitors are encountering any bugs or issues within your website.
It also supports up to 13 different languages. The data you receive from hotjar, you can use it to improve your user experience,
user interface, and rearrange your website layouts.
Here we have an outline of the core features for both Google Analytics and Hotjar:
Having both analytics integrated on your website will drive you more leads based on understanding your user data.
Integrating both analytical tools is super simple and easy, you just need to copy and paste their code snippets.
Here's an example below with Hotjar:
You can narrow down what your customers are looking for and why they are visiting your site. This will overall drive sales to your product.
Falcn Lab can build custom analytical tools using modern tools such as D3 Js and
help you set up both Google Analytics and Hotjar onto your admin dashboard to gather insightful user data. We can help you reach
your marketing goals and converting visitors into leads.